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| How much each Digital Retailer has paid (+ %) |
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I was curious, so I summed up a chart of how much each of our digital retail partners has sold/paid us, then calculated it as a percentage of the total.
Interesting (but not surprising) to see that iTunes is 82.8% of the total, combined. (Scroll down to see....)
| THRU JULY 2007 | SUM OF SALES | % of total |
| Apple iTunes | $14,388,901 | 67.8% |
| iTunes-Europe | $1,167,041 | 5.5% |
| iTunes-UK | $970,666 | 4.6% |
| Rhapsody | $846,626 | 4.0% |
| Napster | $762,227 | 3.6% |
| MusicNet | $516,515 | 2.4% |
| iTunes-Canada | $512,878 | 2.4% |
| Emusic | $498,720 | 2.3% |
| iTunes-Japan | $325,962 | 1.5% |
| MusicMatch | $224,203 | 1.1% |
| iTunes-Australia | $206,088 | 1.0% |
| Liquid Digital Media | $163,489 | 0.8% |
| MSN Music | $160,578 | 0.8% |
| Verizon | $96,865 | 0.5% |
| Sony Connect | $91,257 | 0.4% |
| Nokia/OD2 | $42,623 | 0.2% |
| MP3tunes | $37,164 | 0.2% |
| AudioLunchbox | $26,539 | 0.1% |
| BuyMusic | $24,393 | 0.1% |
| Puretracks | $23,108 | 0.1% |
| MusicNow | $21,755 | 0.1% |
| Tradebit | $20,858 | 0.1% |
| Ruckus | $16,538 | 0.1% |
| SNOCAP | $12,145 | 0.1% |
| MP3-Extension | $12,066 | 0.1% |
| PassAlong | $10,967 | 0.1% |
| iTunes-NewZealand | $9,523 | 0.0% |
| PayPlay | $7,743 | 0.0% |
| Nifty | $6,121 | 0.0% |
| MusicIsHere | $5,083 | 0.0% |
| GreatIndieMusic | $4,789 | 0.0% |
| Mperia | $2,935 | 0.0% |
| Bitmunk | $2,122 | 0.0% |
| Weed | $2,090 | 0.0% |
| Intent Media Works | $1,918 | 0.0% |
| NetMusic | $1,776 | 0.0% |
| Destra | $1,691 | 0.0% |
| HearMusic | $1,611 | 0.0% |
| DigitalKiosk | $1,180 | 0.0% |
| CatchMusic | $1,102 | 0.0% |
| MPGreek | $1,003 | 0.0% |
| USEN | $939 | 0.0% |
| iSound | $757 | 0.0% |
| Interia | $702 | 0.0% |
| Nareos | $639 | 0.0% |
| Viztas | $539 | 0.0% |
| DigiPie | $528 | 0.0% |
| QTRnote | $421 | 0.0% |
| IslandBeats | $348 | 0.0% |
| DiscLogic | $229 | 0.0% |
| TreeTunes | $97 | 0.0% |
| GroupieTunes | $85 | 0.0% |
| Chondo | $80 | 0.0% |
| Nexhit | $39 | 0.0% |
| RuleRadio | $38 | 0.0% |
| Muze | $35 | 0.0% |
| 3Guppies.com | $9 | 0.0% |
| TOTAL | $21,236,344 | |
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I'm glad to see this, because I was wondering why I was getting a lot of action from iTunes, but not much from the others. Now I see it's not just me.
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Derek
Hi, yeah its good to see what the actuall break-down of sales is. However i would be interested in how you get exposure on ITUNES, are there any marketing tips available for this area? We anit sold a thing yet...!!
Slan
Terry Harkin
WORD-STREAM
http://www.word-stream.com
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That is good info. to know.
thanks for helping us all get on I Tunes it has made a big difference
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I'm glad that cdbaby is selling my music directly to the public and I think over time, it's going to give I-Tunes a run for the money!
Marie
californiasongs.co.uk
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I would roughly estimated then that 27% of the revenue ever paid to artists in CDBaby's history is from Digital.
I wonder what this proportion would look like from a 2007 YTD perspective. I would guess 45% or greater.
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Most of my (limited) income from CD Baby is via digital.
it begs the question - often asked before I would imagine - of the future of physical CDs via services such as this.
Most of my 'real' sales of physical product are at gigs, and while it's kinda cool to see that people all over the world can buy a copy, the wind seems to be blowing at purely digital media.
I'd certainly be happy with just supplying one CD to get the tracks onto iTunes.
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It would save me international postage getting them to the States from Europe too! Things are tight down here...
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| by
on Friday September 07 2007 @ 04:03PM PDT [ reply | parent ] |
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Very interesting, Derek. Thanks for sharing this.
I, too, wonder about how the popularity of digital sales will affect how CD baby operates and how our band creates and distributes music. Will an "album" end up some romantic, nostalgic concept?
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Derek,
As long as you're in a numbers mood, do you think you might tell us the percentage of CD's sold at which prices, and including what percentage of sales the $5 bin produces. Setting the price for the Cd can become a mysterious process.
Thanks
Scott
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I study industry trends, including those here at CDBaby, as I do lectures and seminars in music industry studies ... these numbers and those posted in the other thread are very telling for purely DIY independent artists.
It's estimated that independents account for roughly 80% of the product in the distribution pipeline -- yet, only account for 20% of the overall sales and that roughly 49% of sales in 2006 went to the top 100 titles overall. Consider that there were nearly 70,000 titles in distribution in 2006, and the head does indeed appear very small compared to the length of the tail.
The compact disc in its present shape and size is due for obsolesence within the upcoming decade. Environmental issues notwithstanding, i.e. the cd is made from expensive and non-biodegradable and non-recyclable petroleum byproducts ... the current compact disc only holds 700mb of data. The new iPod holds as much as 160gb of data! Which would you rather carry around?
In every single poll I've taken over the past five years of lecturing at the college level, it appears that while aspiring studio engineers and musicians still want to produce 'albums,' they're not buying albums when asked what they buy. CD swapping, file-sharing, and P2P are still the #1 methods the vast majority of those I've interviewed get their new music.
The #1 cd purchasing demographic in America today? 45-54
The least likely to buy a cd? 18-24
The least likely to buy music period, in favor of getting music from radio or some other form of broadcast medium? 35-44
Recent studies indicate that the 45-54 demo buys an avg of 9 downloads per month, compared to the national average of 6 download purchases per month.
The 25-34 demo is the most likely to utilize newer technologies in urban markets ...
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In every single poll I've taken over the past five years of lecturing at the college level, it appears that while aspiring studio engineers and musicians still want to produce 'albums,' they're not buying albums when asked what they buy.
I suspect this is because almost everything else in the industry is still built around the traditional album release schedule. When you're pushing out MP3 singles each month, it's hard to get attention because it's less of an event. Even music bloggers tend to gravitate towards album releases.
Also: album != CD
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I suspect this is because almost everything else in the industry is still built around the traditional album release schedule. When you're pushing out MP3 singles each month, it's hard to get attention because it's less of an event. Even music bloggers tend to gravitate towards album releases.
It's not that I disagree, but I believe your reasoning unsound, when compared to the direct interviews I've conducted with aspiring engineers and producers. Nearly all of them say the reason why they're still into it is that while it might cost an estimated $1000 to record a single ... the revenue to them for an album is 10 or 12 x that value = $10,000 to $12,000 per album. So, if you're opening a new studio, you want to record albums worth of material, not singles.
Also: album != CD
This is becoming less and less a true statement. Within less than a decade there likely won't be a mass market CD (compact disc) album.
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So, if you're opening a new studio, you want to record albums worth of material, not singles.
Oh! That makes much more sense. Yeah, if I were in the recording/producing business I definitely would prefer the longer projects. I lumped "engineers and producers" in with "musicians."
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WoW!
67% from Apple Itunes, while itunes-Europe and UK Itunes only 5,5% and 4,6% : I am surprised!
And the dollar is going down...
.
http://musicjazzvideos.com
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Derek;
I really appreciate what you do for the 'Local' Artist.Thank You!!
Could you suggest a way to get more 'traffic' to the 'sites' that are
NOT producing income!?!
Is there something 'we' musicians can do???
Thanks a million,
Peace,
Peter
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Great job Derek most of my sales comes
from Itunes.
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Now I feel privileged that I sold a download at Itunes Australia
It's interesting to see how poorly Snocap does being it's right in your face under the player on myspace
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Not too surprising. All of my digital sales have been from iTunes (U.S.), every single one. There have been a few stream pennies here and there from Napster, Rhapsody, Ruckus and Music Now, but no sales. Thank goodness for Steve Jobs and his evil empire!
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My recent digital sales was directly from CDbaby! I wish to get rid of iTunes and their fees! CDbaby takes just 9% wich is breakthrough. Derek, go ahead and make flash widget to embed to myspace instead of SNOCAP. You'll beat iTunes and SNOCAP easily with your deal!!!
http://www.myspace.com/nadishana
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I'd love a CDBaby download store widget. But single tracks and albums, please. (SNOCAP doesn't do album bundles, do they? Argh...)
I'd put a CDBaby store up right away on my MySpace and main web pages.
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agreed - a cdbaby store downloads widget would be preferred for use on sites like myspace (over the snocap store, especially).
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| by
on Sunday September 09 2007 @ 07:40PM PDT [ reply | parent ] |
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My Cd will be in CdBaby this month. I don't
think to make it available for iTunes because
they take to much for each mp3 sold.
SergeD
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It seems it's different for different artists: My biggest download sellers are iTunes Japan and iTunes Europe. Living in Europe myself could explain that part (or not?) but seeing that there are people in Japan who have cared to pay for downloading me was a nice surprise!
The sums earned were, of course, minimal, but yet!
So, great thanks to CDBaby for making this possible!
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Yeah Derek, make a flash widget and then sound out the troops. I'm grateful to be in all these digital outlets, but I'd be down right zealous about promoting something in house from CD Baby.
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hmmm I'd have to agree a flash widget would be righteous...probably would be banned by Myspace though
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Well, you can put PayPlay widgets on MySpace (they even have a customize thing specifically for posting there) so I don't see any reason MySpace would ban CDBaby (or really anyone else) directly. I don't think they're gonna integrate anyone else like they have SNOCAP either...
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We have a flash widget at www.GreatIndieMusic.com that works on myspace page or any other website for all CdBaby Artist on our site. Very simple to use, just copy the code and paste it onto your myspace page or any other web site.
Thank you for your support and have a great day!
Sincerely,
Bradley Gailey
www.GreatIndieMusic.com
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My Cd will be in CdBaby this month. I don't
think to make it available for iTunes because
they take to much for each mp3 sold.
SergeD
absolutely not a good move, strategically. iTunes is where 90% of digital dl'ers go to at least look for music. many in fact who don't come here out of ignorance of its existence, go to iTunes. To NOT put yourself there because of its commission structure is short-sighted, to say the least.
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Like they all say, 60% of something is better than 100% of nothing. And far and away, iTunes is the best source of revenue for my material, too. Better than the CDBaby averages, I think, even. :)
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| by
on Tuesday September 11 2007 @ 12:37PM PDT [ reply | parent ] |
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Anon,
On the pragmatic side of things 60% of something is better than 100% of nothing as cowtrax says.
But it feeds big brother which acts as composers depend on him. In fact it's a real steal. iTunes and friends are nothing without musicians.
I've done both programming and composing orchestral music. And believe me nowadays setup an online store is a lot easier than composing music. The problematic question is that iTunes has a lot more affluence than CdBaby. But a good advertising could be the way to make CdBaby the talk of the town.
CdBaby should proclaim itself as the unique equitable mp3 online store in the world. We all know here that it is the truth but other people don't.
CdBaby should sell mp3 songs along with entire mp3 albums, it's mandatory for having success. But they could take 15% instead of 9%. Musicians here would not scream.
They should have a certified logo which confirms that when people buy a mp3 song at CdBaby they feed the musician not the distributor. Then the rumor would spread the world. The End
As a musicians (having to eat at least once a day) we would sell our songs also on iTunes but only promote CdBaby :)
SergeD
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Wouldn't make sense to just figure out what you make from a
direct CDBaby download and then set the price for the iTunes
album download so you make the same either way?
Unfortunately, we can't control iTunes album prices, even to
lower them. I understand that Apple wants to keep the tracks at
$0.99, but I think we should be able to charge something other
than $9.99 for an album.
Regarding per track download via CDBaby:
I think the best solution would be for the artist to price their
albums relatively low (since CDbaby is only taking a $0.09 cut)
to encourage people to just download the whole album. I think
it's crazy that iTunes automatically prices albums at $9.99. In
my opinion this is BEGGING people to ignore the album and
cherry pick. I know this is true, because I use iTunes and I cherry
pick songs all the time, unless there is a significant price
advantage to the album, or if I'm huge fan of the artist.
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Hey Anon,
I know iTunes takes a big bite out of your digital sales so the best thing to do is to have your own official website where people can download your music and you keep 100% of the profits.
I am a musician and a website designer as well. If you need help to start or get more traffic to your website feel free to contact me at Poppaproductions@gmail.com
The secret is to search engine optimize your website so that when people search for your music, your "official website" appears above iTunes, CDBABY and the rest and you have more chance that people will buy your CD from your website and you keep 100% of the money. I do Search Engine Optimization as well.
Best Regards,
Daniel Chege - "
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hi Daniel -
Are you actually posting on the cdbaby.org board, encouraging people to stop using CD Baby?
Is that polite?
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Derek, these are all time figures, right? it'd be interesting to see these same figures for YTD, as i guess some of these are new deals and it'd be good to see them all on an equal weighting.
keep it up, eh!
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Anon,
On the pragmatic side of things 60% of something is better than 100% of nothing as cowtrax says.
But it feeds big brother which acts as composers depend on him. In fact it's a real steal. iTunes and friends are nothing without musicians.
I've done both programming and composing orchestral music. And believe me nowadays setup an online store is a lot easier than composing music. The problematic question is that iTunes has a lot more affluence than CdBaby. But a good advertising could be the way to make CdBaby the talk of the town.
CdBaby should proclaim itself as the unique equitable mp3 online store in the world. We all know here that it is the truth but other people don't.
CdBaby should sell mp3 songs along with entire mp3 albums, it's mandatory for having success. But they could take 15% instead of 9%. Musicians here would not scream.
They should have a certified logo which confirms that when people buy a mp3 song at CdBaby they feed the musician not the distributor. Then the rumor would spread the world. The End
As a musicians (having to eat at least once a day) we would sell our songs also on iTunes but only promote CdBaby :)
SergeD
I'm not going to say you're wrong Serge, but I will say you're looking at the picture thru a macro lense.
The issue is one of technology, not marketing. iTunes is popular, not because of marketing, but because of the hardware/iPod it supports.
The reason you see the sales of songs on iTunes that you see, according to Apple's sales figures for their stockholders, is because the avg NEW iPod owner is dl'ing 28 tracks ... and that's about it. With the new iPhone now at 1 million units sold, the same thing is occuring, which will push the aggregate number of songs purchased to new heights. However, where no new technology exists to create a desire to dl from iTunes, the avg number purchased becomes minimized.
You speak of 'big brother.' Business is business. eMusic is bigger than CDBaby when it comes to independent artist releases, according to my sources. What is 'big brother?' Orwell, et.al. considered intrusively peering govt's as 'big brother.' Are you comparing iTunes to the govt' in your country?
CDBaby has a sound business model, that continues to evolve as the needs of the content suppliers themselves evolve. I don't see CDBaby as being responsive to the consumer needs -- otherwise, they'd be in the hardware business, not the record-distribution business.
If I were a recording artist w/ product to sell, I would not just speak that I have product for sale here --- but would always be asking, "where do you, mister consumer, do your online shopping for music?" Then, depending on his/her answer, I would direct them accordingly. But then, I'm a sales-guy; a marketer of retail products ... I owe my alliegence to the consumer, not the store.
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Anon,
Are you comparing iTunes to the govt' in your country?
Of course not. It's like saying that petroleum industry is in the driving seat of the USA government... non sense.
iTunes is not technology, iTunes is Steve Jobs and Steve Jobs is the king of marketing. MySpace is not technology, MySpace is marketing. Business is not business, Business is marketing. And more than ever today marketing is sociology.
Many people will tell you that Steve Jobs is ecologic and Bill Gates is not. They don't know about zillion of iPods dying in dumps. Marketing man, marketing.
Thanks for your comments. I agree with everything you say on the business side and statistics. As for "big brother" is a bit too much in my reply.
SergeD
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Thanks for posting and sharing.
Does this show revenues for the 12 months up to July 2007? Or for 6 months January-July 2007?
thanks
Clive
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Derek,
Am I too far off topic to request the role of the $5 CDs ? And similiar breakdowns such as # of cds sold between $5 & 10 and numbers of CDs sold between $10 & 15. And your insights into the results if any.
Thanks
Scott
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Excellent numbers Derek!
I also like the way the thread here took off in such fascinating directions. The industry is in the midst of great changes. In the end, CDBABY will reap many rewards for all it does for all artist who use it. You don't just help us out Derek, you help keep us on the cutting edge of the future of the marketing of ourselves and our music! You truly help us to be,
LOUD AND PROUD!!!!
I really hope you do a TV spot someday. (Super Bowl????)
Yeah Baby!!!!
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I had to come back and list my own numbers to let you all know that the numbers Derek gave are useful.
Appel i-Tunes=59%
Musicnet =17%
Verizon =13%
Rhapsody =6%
Napster =3%
Musicmatch =2%
AND BY ALBUM,
Paint By Thunders =47%
Alloys Of Emotion =2%
Nobody Wins =27%
Screaming With My Eyes=2%
Death And Decay =22%
Just think, I was able to glean this out of $13.87! (And it does not include the total amount sold of my music, only what is yet owed to me. I gave the other $14.00 to charity.
The numbers may be small for me, but they still amount to exposure. Thanks again Derek!!!!
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Derek,
As CDBABY Members we should be able to track our digital sales through something like google analytics, because despite of promoting my music heavily, the sales has been stagnant and the hits to my cdbaby page has remained the same for some months.
Is it that cdbaby is slow to publish our sales or what is going on at "cd baby" - It makes us think that there's something fishy going on with our sales.
Also I would like to know if the possibility of having a cdbaby download widget is within our reach or should we just rely on PayPLAY.
Best Regards,
Daniel Chege - " Poppa "
Poppaproductions@gmail.com
http://poppaproductions.net
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hi Daniel -
The Google Analytics kind of thing you're talking about would have to be installed on each site's service. (iTunes would have to have an open traffic-viewer, Napster would have to have an open traffic-viewer, etc.)
We only see the sales reports they send us once a month and immediately import into your account.
Because all of these music services are being watched SO closely by the major labels' lawyers, the chance of fraud is very very small. (If Rhapsody, for example, tried to cheat any of their clients out of $100 and got caught doing it, word would spread instantly, and it could bring down the entire company. No legitimate company would risk total death just to fudge the numbers a bit.)
As for your 2nd question, no cdbaby download widget on the way. Use PayPlay.
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